BMW i-Series
Role: Creative direction, interactive design and build
Objective: Highlight BMW’s Innovation line, the i-Series, through an engaging and informative campaign. Drive overall awareness of the line and clickthrough to landing page.
Paying off the content
Developed three different in-feed article ad units that leveraged the variety of video and image content that helped visualize the i-Series story.
Layering information elements with a video content helped push both engagement and video completes. Presenting the content in different formats such as a flippable panel, video canvas, and informational carousel, allowed the campaign to reach above benchmark engagement rates (6.33%) and ultimately a successful campaign.
