Product Innovation: Scroll-Reactive Explorer
Role: Lead product design
Key Result: Leveraged learnings about the effectiveness of scroll-reactivity vs. standard animation, I developed an explorer ad product that brings artwork and content to life.
Scroll is king
Our goal was to eliminate the need for any swipe interactions that would run counter to article scroll. This unit also needed to work for any type of image asset, along with a number of description copy points
Designed for stopping power
By taking advantage of an image pan triggered by user scroll, we were able to bring images to life and draw in users. Designed with the purpose to boost engagement and time spent on units, we achieved a 10% boost in engagement rate and 8% uplift in time spent.
